You won't want to miss this episode of On the Clock, where Mr. Wonderful himself - Kevin O'Leary - provides his expertise on watch investments. Buy Pre-Owned Rolex: https://www.bobswatches.com/rolex/

NAVIGATE THIS VIDEO
00:44 Secondary Market Investments
02:53 What Watches Do I Buy?
03:29 Why Are Sports Watches Hotter Than Dress?
04:32 Authenticity
07:33 Brand Supporting the Secondary Market
12:07 Rolex, Brand Management, and Paul Newman Daytona
14:27 Tiffany Patek Philippe Nautilus 5711
17:17 What Would Kevin O’Leary Do if he Owned Rolex/Patek?

Today, we’re discussing watch investments with Paul Altieri and Kevin O’Leary. In this video, we will pick O’Leary’s brain on everything you need to know before you buy a luxury watch, such as authenticity and the secondary market.

Read on or continue watching the video to hear more.

Ready to invest in a used watch? Shop the timepieces mentioned in this video and more here: https://www.bobswatches.com/luxury-watches/

Kevin O’Leary is one of the world’s foremost investment experts, having established numerous successful businesses since the start of his career.

He’s authored several books on investing and has even tried his hand at politics and television. One of his most recent ventures in front of the camera includes CBC’s Dragon’s Den, where he appeared as one of five venture capitalists.

It became one of CBC’s most-watched shows, leading to the American version, Shark Tank, in 2009.

We’ve very honored to have him join us at Bob’s Watches as our very special guest for this episode of On the Clock.

SECONDARY MARKET
The secondary market is a crucial player in investing in luxury watches. It offers validation that the watches are worth investing in and will continue to appreciate. To add to that, the secondary market also gives collectors a great idea as to what many watches are truly trading hands for.

One such example that made headlines in recent years was the auction of the original Paul Newman Daytona. Selling for millions, that watch established immense value in the brand and benefitted not just Rolex and Daytona owners but the secondary market as a whole.

Some brands support the secondary market, and others do not. Ultimately, the brands that support resellers are doing better because serious investors are increasingly turned off by those who don’t.

Just like cars, some watches will depreciate immediately after you purchase them. It only makes sense, in that case, to shop pre-owned and invest in a watch that will, at the very least, hold its value. In some cases, that means buying pre-owned instead of at retail.

TRUST AUTHENTICITY
Another valid point made during our meeting with Kevin is that there needs to be more education on the secondary market regarding counterfeiters. The market is flooded with fakes so well-made that they trick even the most experienced collectors.

That’s where reputable resellers, such as Bob’s Watches, come in.

How do resellers, such as Paul, authenticate the tricky fake watches to ensure they don’t enter the secondary market and ultimately protect their customers? We employ some of the most knowledgeable watchmakers in the industry.

How can we prevent the market from becoming flooded with even more fakes?

Start at the source and buy from a trusted reseller. Weed out the sketchy sellers to ensure that counterfeited watches never enter the market in the first place.

INVESTMENT vs. BUY WHAT YOU LIKE
Should you purchase something that will be an excellent investment? Or should you buy something you like?

Kevin’s answer is simple, both. It’s possible to buy a watch you like while also making sure your money is working hard for you by choosing a watch that has room to appreciate.

One example that never seems to fail is the Submariner in stainless steel. Even in the last decade, it's proven that it’s a solid investment that we expect will continue to hold its investment potential in the coming years.

PATEK PHILIPPE TIFFANY & CO. DIAL
At the request of Tiffany, Patek Philippe produced a very limited Nautilus, complete with Tiffany’s iconic logo and signature blue hue on the dial. Only 170 pieces were made. The first example hit the auction block for a remarkable $6.5 million. It’s estimated that the remaining 169 pieces are worth millions pre-owned and will sell for scores more than retail.

As a result, Patek’s value has skyrocketed. In fact, their entire 2021 collection is nearly sold out. It’s incredible the impact that the secondary market has on luxury watches.

It will be interesting to see what the exclusive Patek/Tiffany watches trade for once they finally hit the used market. However, it could be quite a while before we see that if we ever do because it appears as though Tiffany & Co. vetted the buyers carefully before selling.