URL shortener is a simple tool that takes a long URL and turns it into whatever URL you would like it to be. A custom, or branded URL shortener, is when you’ve connected your own custom domain to a URL shortener which acts as a base for all the short links you create. Instead of using a generic domain. We always recommend using your own custom domain when sharing links online as it leads to increased link trust, brand awareness, and click trough rate. Welcome to: https://customurlshortener.com